It’s no surprise that there are literally thousands of books on selling – after all, there is a lot to learn in order to become a top salesperson.
And, selling is the single most important skill in business and in life. No matter what your profession.
In fact, I never stopped learning about sales, whether it was reading books, listening to CDs, going to seminars, or attending sales training from my employer.
When looking at everything we’re taught in sales, the list of skills runs the gamut –
– Objection handling
– Profit justifying
– Solution development
– Referral selling
…and so much more.
In fact, just one of those subsets can be drilled down and made into an entire category of its own. Take sales closing for example – there are entire books, programs, seminars, and even entire selling systems and methodologies that revolve around closing tactics.
After all, it makes sense, doesn’t it? Closing is the culmination of all selling! As I like to point out, we’re not paid to prospect, or show up for meetings, or go to networking events, or even meet with prospects. We’re only paid to make sales. That’s it. That’s the entire concept of commission payment.
There’s something that’s frequently overlooked, though, and it’s this: All of the closing tricks, tactics, strategies, and even real-world skills and experience won’t do you any good unless and until you have someone to close!
And therein lies the #1 fallacy and the basis of all the counter-intuitive thinking that powers the world of sales and sales training: Most salespeople spend 90% of their time learning how to develop and close leads, but once they get out in the real world, 90% of their time is spent simply looking for someone to sell to!
Does that really make any sense? I don’t think so.
Let’s take it a step further: Let’s say we have two salespeople. One is a master closer, who can sell anything to anyone without objections.
The other can’t “close the lid on a jar” as the saying goes. If he happens to make a sale, it’s because he got lucky and the customer was going to buy anyway.
But there’s a catch: The first salesperson, the master closer, has no leads, and no reliable way of getting them. The second, the one with no selling skills, has a pile of leads on his desk and more coming in every day.
Which one will be more successful?
The answer is easy, and I know it’s true from real-life experience: The second salesperson, the one with little selling skill but piles of leads, is going to make more money than the master closer who has no one to sell to. The reason is that you can’t close a sale unless and until you have someone to sell to. Or, as simple math tells us, 0 x 0 = 0.
On the other hand, a certain percentage of your market will buy from you no matter what – *IF* you can manage to uncover and find those people. Or, as I teach in my systems, how to get those people to find YOU.
When you’re ready to stop spending day after day frustrated because YOU don’t have enough people to sell to, it’s time to get a copy of my Never Cold Call Again® System. I’ll even let you try it out on me, free, for a full 30 days. You can request your copy here –
We’ll send the complete package direct to your door. If you don’t like it for any reason, simply send it back to the return address on the package and you’ll never hear from us again. It’s that simple.
If you’re still not sure for any reason, please see the reader reviews on the reviews page for real world examples of the success people are having with it.
“Stop wondering what makes that other guy successful and start implementing some of Frank’s proven strategies. This book will earn you thousands more this year and open your eyes to the biggest deals in the world. Don’t waste another day frustrated on the phone…”
-Daniel Waldschmidt, CEO, ACCESS Litigation Support Services
“I just wanted to say thanks for your program. By implementing your principles, I haven’t had to make a cold call in almost 2 years! I start each day now trying to figure out how to fit all the appointments into one day. I am 140% for my year and have already qualified for my company’s President’s Club. Next year I plan on putting other systems in place so I can process more orders. If there is anyone out there who doesn’t understand the value of your system they are brain dead. Thanks again. You are the man!”
-Christopher Simmons, TelePacific Communications
New York Times best-selling author Frank Rumbauskas has taught
over 80,000 salespeople how to generate endless qualified leads,
with no cold calling. He’s won numerous accolades, such as
Readers Choice for Business Book of the Year from 800-CEO-READ,
and has been named one of Fast Company’s top 30 most influential