When developing a social selling pilot program, age is one of the primary ways sales enablement and sales operations leaders decide who they think is most likely to succeed or not at social selling. Age is a major factor because many organizations will launch social selling pilots with the inside sales or lead generation teams, which are typically made up of millennials. However, only choosing millennials for your pilot program means you’re missing a huge opportunity.
Source: Sales For Life
Millennials vs. Old Schoolers: The Generational Gap in Social Selling