“A lot of people think that any online or social media process is just Facebook time.”
Tynan Fischer, Chief Operating Officer at NH Learning Solutions, believes the value of any Social Selling initiative in an enterprise has to start from the top down with an emphasis on sales and marketing alignment. It’s a necessity, he says, for both sales and marketing to speak about what’s working and what’s not. The key is to create a two-way street of communication revolving around content. In his experience, it is important to understand how to use content and most importantly, how to align content to the buyer’s journey.
As a provider of training services for large tech companies, NH Learning Solutions’ developed its own internal Social Selling program. Although it was successful, Tynan felt that the program was missing something. That something was found when he asked himself the question, “How do we align with marketing?” With that question, there was a realization that the key to digital transformation is a true sales and marketing alignment. Without this in place, organizations are just getting a huge miss by not driving the right leads and opportunities from content.
So how did Tynan and NH Learning Solutions solve this issue? What steps did they take to step pass their standstill and what steps can you take to ensure your company aligns sales and marketing into a single revenue-generating machine? Check out the video below to learn more.
Source: Sales For Life
One Funnel To Rule Them All: Aligning Sales And Marketing [Video Interview]