Every department within an organization is being forced to adapt to habits of the digital buyer, none more so than sales and marketing. The buyer’s journey has changed drastically over the past decade and it will continue to do so in the future. Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human. The modern buyer is now digitally driven.
As buyers evolve and become digital natives, sales and marketing teams must also adapt. A study by SiriusDecisions found that 67% of B2B organizations reported that their biggest barrier to creating relevant content was a lack of insight into and understanding of the buyer. This is both a huge problem and a huge opportunity.
Is your sales team connecting and engaging with buyers while they’re conducting their due diligence? Is your marketing team helping sales to engage with buyers by providing high quality and engaging content?
This eBook, comprised of 26.5 eye-opening stats, will not only explain the present landscapes of Sales and Marketing but it will also provide an insight into trends that are developing within these fields.
This statistical eBook will:
- Provide you a greater understanding of the modern buying journey
- Explain the changing dynamics of the sales and marketing landscape
- Demonstrate importance of aligning your sales and marketing teams
Source: Sales For Life
Executive eBook: 26.5 Stats About The State Of Sales And Marketing In 2016